Thank you for the
opportunity to introduce ourselves and our
services.
10/26/2008
It's official! We
are a brand new consulting group serving the
cosmetic, personal care, and allied
industries. We may be new, but we offer a
wealth of experience and expertise to our
clients.
What we do...
We are a cosmetic and personal care R&D development
company. We strive to partner with visionary clients in
creating landmark products. We have a creative and
insightful approach to our work. Please click below to
be taken to our Services page.
Innovation is an often used, and
abused term. It means different things to different people
and to different corporate cultures. To some, it means
merely being different, to others it means optimizing and
improving existing models. These disparate approaches hint
at two fundamental aspects of Innovation-creativity and
knowledge.
While these approaches may validly be
termed as Innovations, we believe in a deeper, more integral,
interpretation of the term - a more fundamental one. Our
approach and operating principle is that "Innovation
is the outcome of creativity meeting knowledge for the
purpose of adding value".
Our
Approach
In order to create
winning products, there must be alignment of the emotional,
aesthetic and functional aspects of the product. It's a
synergy between marketing, craftsmanship, and technology.
We firmly stand
for advancing the "State of the Art" in cosmetic product
development, by properly formulating the most advanced
ingredients and technologies.
This is achieved
by utilizing the creative synergy of our understanding of
fundamental scientific principles, with our vast experience
in formulating "world class" cosmetic products.
The
Nature of Innovation